Have you been thinking about adding SMS communications to your marketing plan? If you have, then you want to be sure that you do things the right way. Unfortunately SMS marketing can sometimes seem like a bit of a ‘dark art’ and many people make serious mistakes when setting out on a campaign for the first time. However, this article will show you how to set up a successful SMS marketing campaign and get it right the first time – not the 4th, 5th or 10th.
First of all, try to be as personable as you can be. You may believe that it is important to be formal when it comes to business, but your customers probably don’t think that way. These days, potential customers tend to respond better to a campaign that you have put your personality into. This should be reflected in the content of your SMS messages. An informal style can lead to more trust in you, which means that they will be more likely to respond positively.
Give your potential SMS customers special offers and discounts. People are not required to sign up for mobile communications, so you should reward those that do. After all, they are allowing you the chance to send them messages during their personal time, so make sure that you give them something pretty worthwhile in return. It does not have to be so expensive that it puts you out of business, but it should be something valuable enough that they will feel that you are genuinely appreciative of them. A hefty discount coupon for their first visit, or something of that nature works particularly well.
Make sure that you always use the correct keywords when sending messages. It’s a good idea to use at least one keyword in the subject line. This will get the attention of the recipient, which means they will be more likely to open it and read it through. Beware though, don’t put so many keywords that the message text starts to make no sense, just use them enough that people will take note.
Keep them short and to the point. Nobody wants to receive SMS messages that are long and drawn out. One of the reasons many people use a mobile phone is because they are on the go. This means that they do not have a lot of time in the day to sit around reading lengthy messages so give them enough information in the message so that they will be prompted to go to your website and read more. Think of mobile messages as the appetizer and the content on your site as the main course. The SMS messages should give the reader a taste of what is coming next, so make them short and to the point.
Never make it complicated for people to opt out. This is one thing that can sink your business in a flash. People like the liberty of choosing what they receive on their mobile phones so if they choose to leave, they should be able to do that quickly and without hassle. Making it hard for them to unsubscribe sends a bad message about your business. It shows them that you really do not care how they feel, and they will not want to do any more business with you.
SMS messaging is a great way to stay in touch with your existing customers, and it is also a good way to generate new ones. However, in order to make it work for you there has to be some type of balance. You have to show them that they mean as much to you as making a profit.Stick to these tips and you wont go far wrong.